Duke University's Fuqua School of Business and CFO magazine conduct the Global Business Outlook by surveying CFOs of companies and subscribers of CFO magazine around the world every March, June, September and December. The survey questionnaire is delivered online to senior financial executives and subscribers of CFO magazine. During the 1996-2003 period, survey respondents included members of Financial Executives International. The sample includes CFOs from both public and private companies representing a broad range of industries, geographic areas and revenues. Among the industries represented are retail/wholesale, mining/construction, manufacturing, transportation/energy, communications/media, technology, and banking/finance/insurance.
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